Daphna Biran, Partner
Coming every morning to a place I love that fills me with energy, to meet people who make me smile and to the creative spirit of the studio – This is the essence of Auerbach Halevy, and I find myself constantly thinking how I can make the people around me feel the same.
I realized long ago that success in any field, and especially in planning, derives from the team, from the people who make up the team – and by team I mean the client, the planning team and the contractors. The atmosphere, the language, the professionalism, the friendship – all of these make a difference. At the end of the day, a project’s success belongs to all of us, and the same goes for failure.
Good management starts with selecting the right people. I look for people who come to work with a smile on their face every morning, people who spark creativity and that managing them is not “work”. Good management is distinguishing the wheat from the chaff. Knowing the difference between the things you need to do and the things that will happen on their own – That’s what makes management simple.