Practice Leadership

Daphna Biran, Partner

Coming every morning to a place I love that fills me with energy, to meet people who make me smile and to the creative spirit of the studio – This is the essence of Auerbach Halevy, and I find myself constantly thinking how I can make the people around me feel the same.

I realized long ago that success in any field, and especially in planning, derives from the team, from the people who make up the team – and by team I mean the client, the planning team and the contractors. The atmosphere, the language, the professionalism, the friendship – all of these make a difference. At the end of the day, a project’s success belongs to all of us, and the same goes for failure.

Good management starts with selecting the right people. I look for people who come to work with a smile on their face every morning, people who spark creativity and that managing them is not “work”. Good management is distinguishing the wheat from the chaff. Knowing the difference between the things you need to do and the things that will happen on their own – That’s what makes management simple.

daphna@ah-arch.com

Ori Halevy, Partner

For me, the hardest point in a project is the beginning, staring at the blank paper. To cross that place I use the tools I’ve picked along the way: intuition and scars from past mistakes – or in one word: experience. But my most effective instrument is hunger.

The hunger to innovate and to invent; To try something different that we have never worked on before, and my gut feeling tells me that this time it’s going to work. The years and grey hair taught me how to transform vague ideas into clear methodology. We know now how to carry out our sketches into successful projects.

So how do I think “outside the box” on the box I’m planning right now? The answer is different each and every time. The site is different, the brief and context are different, the client is different and I’m also changing from project to project. That’s why I don’t believe in a signature of design, as successful as it may be, that can be copied from one building to the other. Each project holds an inner secret, waiting to be revealed – and I’m a very patient detective.

ori@ah-arch.com

Ori Rotem (Rittenberg), Partner

Compelling architecture balances the rational and emotional. In rational terms space must be functional: it ought to be buildable and navigable, with a home for all necessary components. Emotionally, it must convey a sense of wonder, inspiration and expectation. I believe in an architecture of common sense, an architecture found between the rational and emotional.

Inspiration comes from curiosity, asking questions, in-depth study, a hands-on approach to solutions and from a love of travel. Travel being learning through experience by meeting people, exploring nature and visiting complex urban center.

orir@ah-arch.com

Noam Muskal, Associate Architect

The true challenge as an architect is to find the perfect and illusive balance between an innovating, refreshing high-quality design, and a functional, precise and effective planning, which reflects the true aspirations and daily practices of the user.

In today’s constantly developing world, packed with visual stimulations and fast-changing trends, it is crucial to stay true to timeless architectural values, in mass, form, material and light.

My key aspiration is to harmoniously combine these values – the functional, the aesthetic and the timeless. This intricate combination is what drives and moves me.

Architecture is spiritual, it activates our senses, it can lift you up and move you, and create various situations that touch each and every person. Its impact is tremendous, affecting us consciously and sub-consciously.

To be an architect is a privilege that comes with great responsibility to humans and environment, while the goal is to make people simply happy. There is nothing more exciting than a client’s smile when he faces the finished project.

noam@ah-arch.com

Liron Hazbani Cohen, Associate Architect

Architecture meets us at every step of life, so I believe that changes in our behavior are an inevitable result of an architectural product, an important element that refreshes the existing by virtue of the formative innovation.

I see architecture as a catalyst for change in many existential areas of life that surround us as a society: education, health, employment and craftsmanship. From this perspective, I believe that as an architect alongside aesthetic mass planning and functional space, there is also an important social process bring addressed.

Investigating the organization, asking questions, understanding processes and also offering architectural solutions are part of the renewal.

As a person, I am constantly looking for a challenge and enjoy the riddle solving process. As a part of that, I aim to provide at least one new innovative solution in every project that offers in turn a fundamental change in my perception and adds value to the organization that I started in the planning process.

lironh@ah-arch.com

Omer Dellus-Neeman, Associate Architect

I chose to work in Auerbach Halevy following the “Taavura” project I saw under construction. I thought, an office designing a garage that looked like an event hall was an office I want to work for.

I’ve been working for Auerbach Halevy for 5 years and lead a variety of projects that involve team management. I see every project as a new world; both intriguing, an opportunity to learn and each one containing a wide spectrum of specialties. Our projects are mostly large-scale, with impressive clients and a talented team that is both satisfying and engaging.

What is most important to me is caring for my work team, the dynamism of the work, our professional guarantee and team performance.

“I wish that the person who executes a project has at least the same enthusiasm as the person who plans it.”

omern@ah-arch.com

Hila Rozenberg, Associate Architect

As an architect at Auerbach Halevy, I bring myself, my experience and my enthusiasm to my profession.

I lead a variety of diverse projects in architecture and interior design and enjoy both of these worlds.

In designing at any scale, my ambition is always to design a space with maximum natural light, and, specifically in architectural design projects, I aim to reach a holistic solution that matches the building with the landscape around it.

It is important for me to be involved in all stages of design, planning and execution – from the initial idea and concept, through planning, to execution and field supervision. I strive throughout the project, to learn from and perfect the “work of art.”

I find a challenge in managing a team of architects and designers; working with people who have a creative eye enriches and contributes to conceptual discussion and mutual fertilization.

As a female figure in the architecture world, I hope to set an example for talented architects who want to break through into the field of architecture.

hila@ah-arch.com

Yaniv Snir, Associate Architect

The following quote summarizes the principle that guides me along my professional path as an architect:

”For three things, according to VITRUVIUS, ought to be considered in every fabrick, without which no edifice will deserve to be commended; and these are utility or convenience, duration and beauty. That work therefore cannot be called perfect, which should be useful and not durable, or durable and not useful, or having both these should be without beauty”.

Andrea Palladio, “The Four Books of Architecture”, 1570

yaniv@ah-arch.com

Ayala Gal, Associate Architect

The meaning of sustainability, in a dynamic reality that is constantly changing, is the world we will leave for future generations. As architects, we are challenged, to create buildings and spaces that are high quality, diverse and relevant even 50 years later.

ayala@korenarch.com