FAMO Pavilion at Orgatec

Constructed on-site for the distinguished Orgatec convention in Cologne, the FAMO Pavilion stands out with its striking geometric white exterior that echoes the iconic works of modern Portuguese architecture. Within this pristine white box, a dynamic wooden structure unfolds, bringing movement, innovation, and inspiration to life.

The wooden partition, composed of 80 vertical pine beams, features unique geometries arranged in a sequence that generates a continuous, undulating motion, both inside and outside the pavilion. This captivating movement engages fair visitors, piquing their curiosity and acting as a permeable screen that defines the space while inviting them inward.

Upon entering the pavilion, the wooden skin creates a sense of isolation, shielding visitors from the outside surroundings and allowing them to immerse themselves in a truly distinctive FAMO experience. They are free to explore a series of "Workspace Islands," each presenting a diverse range of FAMO's product families. The design of the built elements within the workspace echoes the clean forms found in the showcased furniture, featuring elegant curves, cylindrical shapes, soothing colors, and intricate patterns.

Making a bold statement at the pavilion's main entrance is a captivating piece of art—a vividly painted, red Roman bust of Apollo placed atop a bright red metal desk. This eye-catching installation offers a glimpse into the artistic treasures that await visitors inside the gallery, heightening their anticipation for the remarkable pieces on display.

Team Ekateryna Yolkina, Noam Muskal, Ori Halevy Photography Noam Muskal, FAMO